MOTION

BONOBOS SPRING 2024

SEASONAL BRAND ANTHEM

Set in Palm Springs, this seasonal campaign followed a group of four on their desert oasis getaway ahead of a weekend wedding. Tasked with speaking to multiple marketing stories in one production, we created a brand anthem that spoke to Clubhouse style, Wedding tailoring as well as general Spring product newness.
We defined distinct style personas for our four models, allowing each to represent a different version of our customer — Sporty, Fashion Forward, Bold and Preppy

The brand anthem video received 281 million impressions on social, and 31 million on streaming.

  • DP / EDIT ...................... Ben J. Elias

    STYLIST ......................... Maggy Terrill

    GROOMER ..................... Andre Gunn

    PROPS ............................ Ryan Patrick Glennan

    TAILOR ............................ Irina Tyan

    SOUND ........................... Jack Goodman

    VO ..................................... Ian Fairlee

    COPY ............................... Amy Berger

    CONSULT ....................... Michael Ian Bird

    PRODUCER .................... Get It Productions

    TALENT ............................ Kush Banda, Jacob Bixenman, John Hein, Max Jang

BONOBOS FALL 2023

SEASONAL BRAND ANTHEM

We partnered with Red Antler to create this 4-part campaign, which included a brand anthem video and 3 distinct photoshoots.

Starring 10 New York-based jazz musicians, this campaign offered our customer an aspirational glimpse of what their style could look like with a bit of a remixing and remastering.

The YOU, BUT IN YOUR GROOVE anthem release coincided with the launch of Bonobos’ online style guide, aimed to help readers get out of their style funk and find their groove.

  • DP ........................................ Tina Tyrell

    CD ........................................ Chad Powell

    STYLIST ............................. Maggy Terrill

    GROOMER ......................... Brent Lavett

    PROPS ................................ Juliet Jernigan

    AGENCY ............................. Red Antler

BONOBOS SUMMER 2023

“HOW TO” PACKING SERIES

Initially created solely as social content, this Summer “How To” series quickly became a larger marketing push and was one of the season’s strongest performing email franchises.
Each video set up a lighthearted packing predicament our customer might find himself facing and showed how Bonobos’ versatile Summer offering made it easy to finish the job.

How to Pack for a Work Trip … When You’d Rather Be Doing Anything Else

How to Pack for a 3-Day Weekend … When You Waited Until the Last Minute

How to Pack 1 Pant 3 Ways … When You Have to Fit Everything into a Carry-On

A hit on social, these Summer Packing videos outperformed the average Bonobos Instagram video by over 71%

  • DP ........................................ Basil Fauchier

    STYLIST ............................. Maggy Terrill

    GROOMER ......................... Dennis Devoy

    PROPS ................................ Michael Altman

    WARDROBE ...................... Trudy Hayden

    COPY ................................... Amy Berger

    EDIT .................................... Caffeine Post

    VO ........................................ Scott Reiburn

    PRODUCER ....................... Get It Productions

    TALENT ............................... Arthur Kulkov

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