For this project with State Farm Insurance, I was brought on by Art Director Sara Comer to help refresh the company’s image library.


State Farm uses a modular system of images on its client-facing website and promotional materials. These carefully orchestrated individual assets shot with the same light and camera angle can be arranged together to create designs appropriate for any desired ratio or web usage.


We shot individuals representing small business owners and clients at various stages of life to help the company speak to its intangible insurance product offering.